The Super Eagles of Nigeria have officially partnered with Bay Ice, a top-tier Canadian luxury wristwatch brand. The partnership was announced via the Super Eagles’ verified X handle, accompanied by a video showcasing moments from the presentation.
Softfootball captured images from the shared video, which showed representatives of Bay Ice meeting with the Super Eagles players, who were seen proudly branding and wearing the luxury wristwatches.
Top stars including Ademola Lookman, team captain Victor Osimhen, Calvin Bassey, Alex Iwobi, and Moses Simon were among the players who received the luxury Bay Ice wristwatches.
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Further research by Softfootball reveals that Bay Ice is a Black-owned luxury brand based in Toronto, Canada, specializing in high-end wristwatches and fashion accessories designed for the modern and sophisticated individual. The brand blends cutting-edge technology with creative aesthetics, producing luxury wristwatches, sunglasses, apparel, jewelry, and other fashion pieces that push style boundaries.
Bay Ice was founded in 2018 by Azeez Olatunji, popularly known as Olly Bizzle. Driven by a strong passion for jewelry and fashion, Olly Bizzle has grown the brand into a globally recognized name in luxury fashion.
The partnership marks another positive off-pitch development for the Super Eagles as they continue their AFCON 2025 campaign in Morocco, further strengthening the team’s global brand appeal.
