Softfootball, one of Africa’s leading football news platforms, made a notable impact at the Afro Fashion Fest 2025 held in Umuahia, Abia State. The event, originally planned for a different venue, was officially moved to ARCO Event Center (ShopRite), Abia Mall, while the date and time remained unchanged—Friday, November 28th, 2025, at 4:00 PM.
The festival showcased a lineup of influential brands including Imperio Diseno, Black Aperture, Canum Group, Israeli Group, and AIRXQUISITE, all adding color and creativity to the highly anticipated fashion celebration.
Softfootball stood out uniquely for its role in bridging the gap between fashion and football, presenting a fresh blend that resonated with attendees and industry stakeholders. This appearance follows its recent spotlight in Dochase’s October 2025 report on Africa’s booming betting and sports media market.
With its increasing cross-industry relevance, Softfootball reaffirmed its commitment to collaborating with more brands and exploring innovative partnerships across fashion, sports, and entertainment.
