The TotalEnergies Africa Cup of Nations (AFCON) 2025 will run from Sunday, 21 December 2025 to Sunday, 18 January 2026 in Morocco, backed by an extensive portfolio of sponsors officially announced by the Confederation of African Football (CAF).
Softfootball gathered, Sponsorship for AFCON 2025 is structured into four key tiers: Official Title Sponsor, Official Global Partners, Official Competition Sponsors, and Official Suppliers. These partnerships play a critical role in funding, logistics, branding, and overall tournament delivery.
Official Title Sponsor
| Sponsor | Details |
|---|---|
| TotalEnergies | CAF’s title sponsor since 2016. The partnership, extended through 2028, gives the tournament its official name: TotalEnergies AFCON 2025. |
TotalEnergies SE is a French multinational energy company founded in 1924, operating in over 120 countries with more than 100,000 employees.
Official Global Partners
Official Global Partners represent CAF’s highest sponsorship tier, with worldwide category exclusivity and maximum brand exposure.
| Brand | Category / Role |
|---|---|
| 1xBet | Global betting partner |
| European Union | Institutional global partner |
| Visa | Exclusive digital payments partner |
| TECNO | Exclusive smartphone partner |
| Royal Air Maroc | Official airline partner |
| Orange | Exclusive telecommunications partner |
| Puma | Official technical & match ball partner |
| Suzuki | Automotive global partner |
Official Competition Sponsors
These brands support tournament operations, fan engagement, logistics, and host-country promotion.
| Brand | Sector |
|---|---|
| Danone | Nutrition & food |
| Rexona (Unilever) | Personal care |
| Lonaci | Lottery |
| Midea | Home appliances |
| Apsonic | Motorcycles |
| Konami (eFootball) | Gaming |
| ONCF | Rail transport |
| OCP Group | Plant nutrition & fertilizers |
| Morocco Now | National investment & export brand |
| Morocco – Kingdom of Football | Host nation promotion |
Official Suppliers
Official suppliers provide essential operational services and products throughout the tournament.
| Brand | Role |
|---|---|
| Africa Global Logistics (AGL) | Official logistics partner |
| La Vache Qui Rit (Bel Group) | Dairy nutrition supplier |
| Sidi Ali | Official mineral water |
| Acibadem International | Medical services partner |
Sponsorship and National Teams
Sponsorship remains a major pillar of African football development. In addition to CAF partners, participating national teams maintain their own commercial deals. For Nigeria’s Super Eagles, notable sponsors include Peak Milk, MTN, Goldberg Lager Beer, ValueJet, and Carloha Nigeria, reflecting strong private-sector backing.
With a robust sponsorship ecosystem across multiple tiers, AFCON 2025 stands as one of the most commercially supported tournaments in African football history.
