Softfootball has officially entered into a strategic advertising partnership with Dochase Adx to place adverts across the Softfootball website. The one-year agreement was finalized on Friday, 6 February, covering a monetization period from 1 February 2026 to 31 January 2027.
Dochase Adx is a Nigerian-based advertising technology company known for delivering data-driven, programmatic advertising solutions. The company connects global brands with African audiences using artificial intelligence and advanced data analytics across mobile, web, social media and telecom platforms.
As a premium Google partner, Dochase will monetize Softfootball through its Adx platform, working alongside existing Google AdSense placements. This partnership is designed to complement current ad structures while improving overall earning potential for the platform.
The collaboration is not entirely new, as Dochase previously spotlighted Softfootball in its report on Africa’s booming betting market on Friday, 10 October 2025, highlighting the brand’s growing influence in football media.
Softfootball continues to expand its commercial footprint, having partnered with several brands across media and events. Notably, the platform is sponsoring the Lady Dynamique Poetry Collection launch scheduled for Sunday, 15 February 2026, in Abuja.
As a global football news brand offering content, videos and real-time scores, Softfootball sees the Dochase partnership as a key step in strengthening its monetization strategy while maintaining quality user experience across its digital platforms.
