8 questions, with why they’re asked and how to answer.
General
1Tell us about yourself and why you want to work in football.
Why they ask this: They want a clear, short story that links your experience to this role, and to see real motivation beyond being a fan.
How to answer: Spend about a minute: where you are now, two or three experiences that prepared you for this job, and why this step makes sense. Keep “I love football” to one sentence and focus on the work.
See an example answer
“I’ve spent three years coaching in grassroots and academy football while finishing my degree. The part I enjoy most is seeing players improve week by week, which is why I want a full-time academy role where I can work with the same group across a season.”
2Why do you want to work for our club?
Why they ask this: Clubs want people who have done their homework and will fit their culture, style and plans.
How to answer: Mention something specific: their playing style, academy pathway, community work or a recent change at the club, and connect it to how you work.
See an example answer
“Your academy has given first-team debuts to five players in two seasons, and the pathway is clearly a priority. That matches how I coach: I focus on long-term development, not just results on a Saturday.”
Role-specific
3How would you plan our content for a match week?
Why they ask this: Shows you understand the football content rhythm.
How to answer: Walk through reaction, features, build-up, live matchday coverage and post-match content.
4Show us an idea for a post that would grow our audience.
Why they ask this: Tests creativity and understanding of their supporters.
How to answer: Come prepared with one specific idea for their channels and explain who it’s for and why it would work.
Technical
5Which metrics do you use to judge if content worked?
Why they ask this: Clubs want results, not just posts.
How to answer: Mention reach, engagement rate, video views, clicks and follower growth, and how you’d act on them.
Behavioural
6Tell us about a post that went badly. What did you do?
Why they ask this: Shows judgement and calm under pressure.
How to answer: Explain the situation, how you responded quickly and what you changed afterwards.
Situational
7We lose 4–0 at home. What do you post?
Why they ask this: Tests tone and judgement.
How to answer: Keep it factual and respectful to supporters, avoid jokes, and follow club guidance.
Questions to ask them
8What would success look like in this role after six months?
Why they ask this: Asking this shows you’re thinking about results and how you’ll be measured, not just about getting the job.
How to answer: Ask it near the end, listen closely, and briefly connect their answer to something you’ve already mentioned.
