Digital content creator
Social media executive, content producer, digital content executive
Digital content creators make the videos, photos and posts that fill a club’s social media, website and app.
Average salary (a year)
£22,000£36,000
StarterExperienced
Starter £22,000 to experienced £36,000
Typical hours (a week)
37 to 42plus match days
You could work
evenings and weekendsregularly
How to become a digital content creator
You can get into this job through:
University
You can do a degree in a relevant subject.
A degree in media, journalism, marketing or film can help.
Apprenticeship
You could get into this career through an apprenticeship.
You could do a Content Creator (Level 3) or Multi-channel Marketer apprenticeship.
Volunteering and work experience
Experience in the game counts. You could start by volunteering.
Creating content for a local club, or your own football channel, builds a portfolio that clubs want to see.
What it takes
Skills and knowledge
You’ll need:
- video editing and photography skills, for example in Adobe Premiere Pro
- writing skills and a feel for each social platform
- creativity and an eye for trends
- the ability to work fast on match days
What you’ll do
Day-to-day tasks
In your day-to-day tasks you could:
- film and edit videos for social media
- post live updates during matches
- plan content calendars
- interview players and staff
- report on audience numbers and engagement
Working environment
You’ll work at the club’s offices, training ground and stadium, and travel to some away matches.
Career path and progression
You could become a senior content producer, head of content or head of digital.
Current opportunities
3 live digital content creator jobs on Softfootball right now.
Get ready
- Digital content creator salary guideAverage pay, the typical range and job openings.
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Salaries and hours are typical figures for the UK and vary by club, league, location and experience. Last updated November 14, 2026.