OneFootball has announced a new partnership with TikTok, according to a statement shared on its official LinkedIn account on 2 March 2026.
Softfootball undertstands, the announcement comes five days after OneFootball confirmed a separate partnership with MLS NEXT Pro on Wednesday, 25 February 2026, aimed at accelerating the growth of the game across North America.
With the TikTok collaboration, OneFootball plans to work with the platform to bring football-related campaigns to market. Brands looking to activate around football on TikTok will now have direct access to OneFootball’s premium football content through an exclusive commercial pathway.
This was their post on their official LinkedIn account:
TikTok and OneFootball Partnership 🚨
We’re proud to become an official TikTok partner for content creation around pivotal football moments on-platform! As part of this collaboration, OneFootball will work with TikTok to bring football-related campaigns to the market. In short: brands looking to activate around football on TikTok will now have direct access to OneFootball’s premium football content, through an exclusive commercial pathway.
This partnership combines TikTok’s unmatched cultural relevance with OneFootball’s deep-rooted authority in global football.
Together, we’re creating new opportunities for brands to connect with fans where football conversations happen:
🔑 Exclusive access to OneFootball’s TikTok channel for football-related brand campaigns sold via TikTok
🌍 Global football audience at scale, with deeply engaged, mobile-first fans
🎯 Contextual relevance within authentic football storytelling and real-time tournament moments
🤝 Simplified commercial access, making OneFootball inventory seamlessly bookable via TikTok’s sales team
We’re proud to make it easier than ever for brands to show up authentically within football culture.
The statement was also confirmed by OneFootball CEO Patrick Fischer, who expressed pride in becoming an official TikTok partner for football content and campaigns, describing it as a simplified commercial pathway for brands to activate authentically within football culture.
