Chelsea has announced a new sponsorship deal with DAMAC Properties, ending the club’s search for a front shirt sponsor. The Premier League side had been without a sponsor on their outfield shirts since their previous deal with Three, worth £120 million over three years, ended in 2023.
DAMAC, a global property development company, has entered into a long-term partnership with Chelsea, making them the club’s official property development partner. As part of the deal, DAMAC will feature prominently on the front of both the men’s and women’s teams’ shirts for the remainder of the season.
The new DAMAC branding will make its debut during Chelsea’s Conference League semi-final clash against Djurgarden on Thursday night, marking the start of their collaboration.
Expert Summary (180 characters): Chelsea has secured a long-term partnership with DAMAC Properties, with the new sponsor set to appear on the front of the club’s shirts in their Conference League semi-final.