I’d spent five years in a marketing agency and wanted to work in the game I love. I wasn’t sure clubs would value agency experience, so I took the Getting Started in Football Media course to understand how club media teams work.
Castlegate Rovers were looking for someone to run their social channels. I rewrote my CV around results – audience growth, engagement, and campaigns I’d led – and included three example matchday posts I’d made for the club in my own time.
I started in August and our matchday engagement has doubled. Show the club you already understand their supporters.